Rawlings celebrates its 125th Anniversary in 2012, and the year-long celebration will link Rawlings’ storied past with its present-day brand power.
Long before the famous Rawlings’ trademark, “The Finest in the Field®,” appeared in advertisements featuring Hall of Famers Roberto Clemente, Stan Musial, Mickey Mantle and Brooks Robinson, “The Finest in the Field” became the foundation for every product line of the company, most notably Rawlings’ legendary baseball gloves.
Beginning with the original hand wrap model glove in 1887, Rawlings continuously redesigns defense with its long history of technological innovations: from the Bill Doak glove introduced in 1919, featuring a built-in pocket and formed web, to the 6-fingered Trap-Eze® launched in 1960, the most radical design change in 40 years, to 2010 debut of the REVO SOLID CORE™ series that redefines how a glove fits, feels and functions.
But Rawlings’ most famous glove has never been for sale. The Rawlings Gold Glove Award® started in 1957 after Rawlings executive Elmer Blasco noticed during a visit to spring training sites that 83% of regular players used Rawlings’ gloves. Since “The Finest in the Field” was the centerpiece of the company’s national advertising campaign, Blasco devised the idea to honor the best defensive players at each position and in each league with the Rawlings Gold Glove Award; at this point in time, baseball’s postseason awards focused almost entirely on offensive excellence.